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FILE
UB-NYC-007
SUBJECT
BACCARAT HOTEL
REGION
NEW YORK CITY
OPENED
2015
UPDATED
2026.07.19
MOST UNBOOKABLE · NEW YORK CITYMOST UNBOOKABLE#01NEW YORK CITYof 85 tracked
V.HIGHMandarin Oriental, New YorkRANK 02 · NEXT →NEXT →
CASE FILE · SUBJECT PROFILE

Baccarat
Hotel.

VERY HIGH · CONFIRMED
KEYS
114 rooms
PRICE
$$$$$
ARCHITECT
Gilles & Boissier
OPENED
2015
DISTRICT
Midtown
RESTAURANT
Casual
AIRPORT
JFK · 45 min
FEATURED IN 12 MAJOR PUBLICATIONS
Baccarat Hotel
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 147K
The 114-room Baccarat Hotel opened in 2015 opposite MoMA, with interiors by Paris duo Gilles & Boissier.EXHIBIT A
FEATURED IN 12 MAJOR PUBLICATIONS
ASSESSMENT
71
RANK#01of 85
UNBOOKABILITY · / 100
DEMAND
60
SCARCITY
60
CRITIC
70
SOCIAL
80
SEARCH
100
GUEST
60
DESK NOTE
Baccarat is the most unapologetic French hotel in New York and it is best appreciated by people who want that without ironic distance. Go for the Grand Salon, the spa, and the MoMA proximity. Come knowing it is a show you are paying to be inside of and the rate is calibrated for people who find that charming rather than alienating.
Filed by UB DESK · MENA
12 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC007 · @baccarathotels
§ 02 · CRITIC DOSSIER
What they
filed.
12 REVIEWS
F1
Condé Nast Traveler
TIER-1 · MAJOR
2024
"It's expensive, but it's clear within a few minutes of being here you're getting the best of everything. The fact that it's a singular vision from Baccarat is something to behold.…"
TIER-1 SOURCE
F2
Robb Report
TIER-1 · MAJOR
2020
"One of just a handful of luxury New York City hotels currently accepting bookings, the Baccarat re-opened in October with new safety protocols in place; it was also the first New…"
TIER-1 SOURCE
F3
Fodor's
TIER-2 · AUTH.
2024
"This polished property provides pure luxury at every corner, from the emphasis on quality service to the glamorous salon and bar filled with fresh flowers where all the drinks are…"
TIER-2 SOURCE
F4
U.S. News
TIER-2 · AUTH.
2024
"Famed crystal company Baccarat dazzled even the most jaded traveler when it opened its first hotel in New York City in 2015. With its unflinchingly glamorous public spaces, subtly…"
TIER-2 SOURCE
F5
Oyster
TIER-2 · AUTH.
2024
"A five-pearl hotel from the famed and historic French crystal company, the Baccarat Hotel & Residences New York is indeed a crystal palace, a fine example of opulent luxury with a…"
TIER-2 SOURCE
F6
Wallpaper*
TIER-2 · AUTH.
2022
"The bar features three chandeliers, crimson velvets, dark leathers and perfectly crafted cocktails, served in Baccarat crystal glasses"
TIER-2 SOURCE
F7
Hotels Above Par
TIER-4 · WRITER
2025
"Hotels don't get more glamorous and luxe than the Baccarat Hotel New York in Midtown Manhattan."
TIER-4 SOURCE
F8
The Hotel Journal
TIER-4 · WRITER
2025
"For such a wonderfully conceived hotel, it's surprising that more people don't know—or rather, don't talk about—Baccarat Hotel New York. It offers unfettered French-infused luxury…"
TIER-4 SOURCE
F9
The Luxury Editor
TIER-4 · WRITER
2025
"Simply put, the concept of hospitality is redefined at The Baccarat Hotel New York. More than simply one of New York City's most beautiful hospitality options, the hotel is an…"
TIER-4 SOURCE
F10
Lux Magazine
TIER-4 · WRITER
2024
"The decor is very out there: Baccarat crystal chandeliers everywhere, quite beautiful craftsmanship on mirrors (also everywhere), deep-pile carpets, bold darks and bright lights…"
TIER-4 SOURCE
F11
The AU Review
TIER-4 · WRITER
2024
"And the hotel itself is a dream. From the bright red spherical flower arrangements to the highly polished guest rooms. There's no trace of that offbeat, bohemian-like boutique-ness…"
TIER-4 SOURCE
F12
The Points Guy
TIER-4 · WRITER
2024
"My less than 24 hours at the Baccarat Hotel felt like a luxurious fever dream full of crystal, fancy cocktails, intriguing people, friendly service and a beautiful room that I…"
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

The chandeliers, the Gilles & Boissier envelope, and the Spa de La Mer all deliver. The bar is genuinely one of the best hotel drinking rooms in Midtown, the Forbes rating is earned, and the service is consistent. Rates sit below Aman and The Mark but the glamour quotient per dollar is arguably higher.

THE OFF-BOOK READ

The second-floor Grand Salon afternoon tea is bookable by non-guests and runs on Kreuther-backed pastry, which makes it the cheapest legitimate way to feel the hotel. Book the 2pm seating on a weekday, sit by the chandelier, order the champagne supplement, and leave in under two hours for far less than dinner money.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

Gilles and Boissier

Patrick Gilles and Dorothee Boissier ran Christian Liaigre's Paris studio before opening their own in 2004, and Baccarat is the project that put them on the American map. Every public room on the second floor reads like a French salon: velvet banquettes, lacquered panelling, bespoke Savoir beds upstairs. The Grand Salon bar is the one you see on Instagram and the one you should sit in for a Sazerac made with house-blend cognac.

FIELD · 001EX · A
ANGLE · 02

Spa de La Mer

The first dedicated La Mer spa in the world opened here and still runs on the brand's bio-fermentation skincare. Four treatment rooms, ambient sea-inspired sound and lighting, an indoor lap pool on the same level. The Miracle Broth Facial is La Mer's signature and you will not find it delivered at this standard in another New York hotel because no one else has the licence.

FIELD · 002EX · B
ANGLE · 03

Chevalier and Kreuther

Gabriel Kreuther, the two-Michelin-starred Alsatian chef who runs his own restaurant a few blocks west, has been the hotel's culinary director for years. Executive chef Ashfer Biju runs Chevalier, the hotel's main dining room, and the Grand Salon's afternoon tea service runs on Kreuther-backed pastry. One Michelin Key in the 2024 guide, Forbes Five-Star since 2016.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

114 rooms across from MoMA. Gilles & Boissier French-glamour with 17 chandeliers and 15,000 stemware pieces. Standard rooms compact for rate; lobby busy with non-guests.

02POINT · AUDIENCE

No published Instagram signal but Forbes Five-Star continuous since 2016 and Sternlicht Baccarat-house pedigree pull MoMA-luxury seekers and Spa-de-La-Mer enthusiasts. Less Aman-quiet than full-volume French-glamour demographic.

03POINT · VARIANCE

114 rooms span standard Deluxe King (small for the rate), King Baccarat Suite (best with marble bathroom plus deep soaking tub, MoMA-sculpture-garden view). Suite tier where Forbes service shows.

04POINT · COMPETITION

At $$$$$ Midtown, Baccarat competes with Aman, St. Regis, The Mark. Wins on full-volume French-glamour and 64-arm Grand Salon chandelier bar, not on Aman-brand-quiet or Beaux-Arts 1904 heritage.

§ 06 · PROXIMITY
The ground,
mapped.
5 ANCHORS
DISTRICT
Midtown
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
The Museum of Modern Art· Tourist Attraction1 min64m
Radio City Music Hall· Tourist Attraction3 min239m
Top of The Rock· Tourist Attraction3 min240m
St. Patrick's Cathedral· Church3 min273m
Rockefeller Center· Tourist Attraction3 min262m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

The bar features three chandeliers, crimson velvets, dark leathers and perfectly crafted cocktails, served in Baccarat crystal glasses

Wallpaper*, on Baccarat Hotel · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.15
FOUNDED
2015
ARCHITECT
GILLES & BOISSIER
KEYS
114 ROOMS
TIER
VERY HIGH
AIRPORT
JFK · 45M
INSTAGRAM
147K
DISTRICT
MIDTOWN
SUBJECT · BACCARAT HOTEL
MIDTOWN · NEW YORK CITY
THE BRIEFING
Baccarat is 260 years old and Barry Sternlicht turned it into a hotel in 2015 across the street from MoMA.

The Paris duo Gilles & Boissier filled the first 12 floors of a 50-story Skidmore Owings & Merrill tower with seventeen custom crystal chandeliers, fifteen thousand pieces of stemware, and walls of Baccarat red that the house has used since Napoleon was still alive.

The Grand Salon has a 64-arm chandelier and a bar wrapped in more crystal than most museums hold. Forbes has given it a Five-Star rating every year since 2016 and MoMA is literally across the road. Rates sit firmly in the luxury band, which makes the 114 rooms one of the shorter queues in five-star Midtown if you know when to book.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.14 · 18:13ZSYSTEMTier moved · Ultra → Very High
2026.07.02 · 14:12ZSYSTEMTier moved · Very High → Ultra
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2025.01.01 · 00:00ZPRESSHotels Above Par review filed
2025.01.01 · 00:00ZPRESSThe Luxury Editor review filed
2025.01.01 · 00:00ZPRESSThe Hotel Journal review filed
2024.01.01 · 00:00ZPRESSFodor's review filed
2024.01.01 · 00:00ZPRESSThe Points Guy review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
VERY HIGHBACCARAT HOTEL

Book 8-10 weeks ahead for Fashion Week, UN General Assembly, and December holidays; mid-January availability typically opens inside three weeks.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-007
BEST ROOM.

Request a King Baccarat Suite on a high floor facing north. The MoMA sculpture-garden view is the one you are paying for and the Savoir bed plus marble bathroom with deep soaking tub is where the rate actually shows up. Standard Deluxe Kings feel small at this price point, the suite tier is where the hotel earns its Forbes Five-Star service.


  • KING BACCARAT SUITE
  • HIGH FLOOR FACING NORTH
  • MOMA SCULPTURE GARDEN VIEW
TIP · 02UB-NYC-007
THE WORKAROUND.

Book the Spa de La Mer 90-minute Miracle Broth Facial with a day-pass package and you get access to the indoor pool and relaxation lounge without paying the room rate. Or sit the Grand Salon bar on a Tuesday or Wednesday, which is the only time non-guests can get a table without reserving a week ahead.


  • LA MER FACIAL DAY PASS
  • TUE/WED GRAND SALON
  • BOOK 8–10 WEEKS OUT
TIP · 03UB-NYC-007
LOCAL TIP.

Baccarat is at 28 West 53rd, so you walk out of the front door and MoMA is across the street, Rockefeller Center is three blocks east, and St Patrick's is two blocks south. Transfers from JFK run about 45 minutes in normal traffic, LaGuardia is closer to 25, and the hotel runs a house Mercedes for drop-offs within the Midtown radius.


  • 45 MIN FROM JFK
  • MOMA ACROSS STREET
  • HOUSE MERCEDES MIDTOWN

Hotels don't get more glamorous and luxe than the Baccarat Hotel New York in Midtown Manhattan.

Hotels Above Par, on Baccarat Hotel · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#1 OF 85 · NEW YORK CITY
#1IN NEW YORK CITY · OF 85
#22GLOBALLY · OF 437
DOMINANT ON SEARCH · STRONG ON VIRAL · STRONG ON CRITICS
INSTAGRAM DEMAND
147K
FIRM
TOP 45% · followers on file
SEARCH DEMAND
41K
DOMINANT
TOP 10% · monthly searches
CRITIC SCORE
12
STRONG
TOP 16% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
6/10
FIRM
TOP 57% · from guest reviews
VIRAL REACH
8/10
STRONG
TOP 28% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
146,602
@baccarathotels
7-day
+110
+0.08%
28-day
+210
+0.14%
Read
Steady
UNBOOKABLE RANK#1Jun 22Jul 1Jul 10Jul 19
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#60 fastest-growing in New York City6#46 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-007
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at VERY HIGH. Book ahead eight to ten weeks for Fashion Week, UN General Assembly, and December holidays. Skip if standard rooms work for you; the suite tier is where the rate earns out.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-07-15
§18.9 · THE RAW FILE

The numbers behind the tiers

Baccarat Hotel · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
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§ 19 · ALSO ON FILE — NEW YORK CITY
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