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FILE
UB-BAL-024
SUBJECT
MAJA CANGGU
REGION
BALI
OPENED
2023
UPDATED
2026.06.03
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CASE FILE · SUBJECT PROFILE

Maja
Canggu.

HIGH · CONFIRMED
KEYS
5 rooms
PRICE
$$
ARCHITECT
Marie Fe & Jake Snow (concept/interior); no named architect
OPENED
2023
DISTRICT
Canggu
RESTAURANT
None
AIRPORT
DPS · 30 min
EXTREME ROOM DEMAND RATIO
Maja Canggu
EXHIBIT A · BAL · ASIA
● LIVE · 195K
Five suites in Canggu, sister to Belajar Bali. Adults only, community-first, from the same influencer founders.EXHIBIT A
EXTREME ROOM DEMAND RATIO
ASSESSMENT
53
RANK#25of 78
UNBOOKABILITY · / 100
DEMAND
100
SCARCITY
50
CRITIC
30
SOCIAL
30
SEARCH
60
GUEST
20
DESK NOTE
Marie Fe and Jake Snow's second property proves the first wasn't a one-off. Five suites, same formula, same audience, same community energy. Maja is smaller than Belajar, which makes it either more intimate or more limited, depending on what you came for. The 196,000 followers watching five rooms confirm that the formula works. Whether it works for you depends on whether you're part of the community.
Filed by UB DESK · MENA
1 critic review
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@MAJACANGGU · IG EVIDENCE
EX · A
FEED-BAL024 · @majacanggu
§ 02 · CRITIC DOSSIER · 1 INDEXED
What they
filed.
1 / 1 · CONSENSUS TIER-3
EXHIBIT · F1
Bali Interiors
TIER-3 · SPEC.
"We did not want to have any construction work going on after we opened. We knew the villas would wow our guests and we wanted them to fully enjoy staying with us."
EX · F1READ SOURCE →
TIER-3 SOURCE
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

Maja Canggu has a 196K Instagram following for five rooms, which is a Room Demand Score that normally translates into a three-month waitlist. It is currently available, which tells you the feed is doing more work than the actual booking pressure. The design is genuinely strong and the pool is smaller than it photographs. Worth booking on the strength of the villas, not the follower count.

THE OFF-BOOK READ

The property sits closer to Pererenan than the Canggu centre, and the walk to La Brisa or the Pererenan beach path is under fifteen minutes. Most guests Grab everywhere and miss that this is one of the few Canggu properties where the walkable radius is actually useful.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

The Sister Property

Maja extends the Belajar formula: community-oriented suites designed by the same influencer founders, in the same Canggu area, for the same audience. The difference is scale: five suites versus eight. The smaller count makes Maja more intimate. Guests who know Belajar know what to expect. The sister-property relationship gives both properties overflow capacity and a shared identity.

FIELD · 001EX · A
ANGLE · 02

196,000 Followers, Five Suites

The Room Demand Score for Maja is extreme: 196,000 followers watching five suites. The audience is pre-built through Marie Fe and Jake Snow's personal platform (1M+ combined following). The demand arrives before any traditional marketing begins. The Instagram following functions as a permanent booking queue for a property that has barely enough rooms to serve it.

FIELD · 002EX · B
ANGLE · 03

Canggu Access

Maja sits in Canggu, close to the surf, cafés, and co-working spaces that define the area. The Canggu location gives guests immediate access to the social infrastructure that the Marie Fe audience values: content-friendly spaces, health-food restaurants, and a community of like-minded travellers. The location is the lifestyle, and the property is the home base.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

Five identical adults-only suites: sister property to Belajar Bali, same Marie Fe plus Jake Snow community-retreat format. No formal restaurant on-site.

02POINT · AUDIENCE

196,000 Instagram followers. The audience is digital-nomad and content-creator community connected to Marie Fe plus Jake Snow brand. Less solo-boutique than community-energy demographic.

03POINT · VARIANCE

Five suites are identical in layout and size: no premium tier, no view variation. Differentiation is positional vs pool. Sister to Belajar Bali eight-suite property.

04POINT · COMPETITION

At $$ in Pererenan/Canggu, Maja competes with Grün Canggu and JungleRoom Bali. Wins on Marie-Fe-Jake-Snow community-retreat format and Pererenan-walkable position, not on architectural or design pedigree.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
2 ANCHORS · ON FOOT
COORDINATES
8.6424° S · 115.1427° E
DISTRICT
Canggu
REGION
Bali
NEAREST AIRPORT
DPS · 30 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Sunday Market· Market8 min638m
Masjid Al Hasanah Tibubeneng Permai· Mosque9 min719m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°024
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2023
ARCHITECT
MARIE FE & JAKE SNOW
KEYS
5 ROOMS
TIER
HIGH
AIRPORT
DPS · 30M
INSTAGRAM
195K
DISTRICT
CANGGU
◉ FILED · UB-BAL-024
DOSSIER-OPEN
SUBJECT · MAJA CANGGU
CANGGU · BALI
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

Marie Fe and Jake Snow opened Maja Canggu in 2023 as the sister property to Belajar Bali, their first hotel. Five adults-only suites, designed by the founders in their signature style: polished surfaces, natural materials, and spaces built for connection rather than isolation. The name and the philosophy extend the Belajar concept to a second location in Canggu.

Over 196,000 Instagram followers track the property. The community-first model means the atmosphere is shaped by the founders' audience: digital nomads, content creators, and travellers who follow the Marie Fe and Jake Snow brand. Breakfast included. Thirty minutes from DPS airport. At five suites, Maja is even smaller than Belajar's eight, making it the more intimate option in the pair.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
3 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.15 · 09:56ZPRESSBali Interiors review filed
2026.04.11 · 00:00ZSIGINTBaseline signal snapshot registered · IG 196,625 followers · search 110/mo
2026.03.30 · 18:21ZSYSTEMAdded to Unbookable index
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
BALI · SEASON CYCLE

Book AprilJune or SeptemberOctober for the value sweet spot. Plan JulyAugust four to six months out. Confirm Nyepi (March) before booking.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderHighPeak
WEATHER IN BALI
25292626272027172022272930°30°30°29°29°28°27°28°29°30°30°29°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowWet-season floor

Demand drops to 30-35 across two of the rainiest months on the Bali calendar, with February averaging 29 rain days and January 25. Highs hold at 30°C year-round, but afternoon downpours land daily and the Indian Ocean swell makes Nusa Islands ferry crossings rough. Rates fall to their wet-season floor, and Ultra-tier inventory is wide open, with Veluvana Bali, Uluwatu Surf Villas and Ulu Cliffhouse all showing genuine availability inside two weeks. For travelers prioritizing budget and uncrowded temples over swimmable conditions, this is the cheapest window for Bali.

MARLowNyepi shutdown

March demand reaches 35 with 26 rain days, but the month''s defining planning fact is Nyepi (Day of Silence), a 24-hour island-wide shutdown. Nyepi falls on a different date each year (Saka lunar calendar), shuts down all flights and ferries, and prohibits guests from leaving hotel grounds after dark. Plan around it specifically: arrive 48 hours before to settle, or arrive immediately after to capture cleaner air, emptier beaches and the post-Nyepi tourism dip. Hotels stay fully open through Nyepi but prohibit external movement, including taxi rides; verify your hotel''s specific Nyepi policy before booking arrival flights.

APR-MAYShoulderWet ramp into dry season

Demand climbs from 50 in April to 55 in May as European travelers begin booking Bali''s dry-season anticipation, but rain holds at 26-27 days monthly. Highs stay at 29°C, slightly cooler than the year-round 30°C average, and afternoon thunderstorms remain reliably daily. Inventory remains broad, with South Bali (Uluwatu Surf Villas, Ulu Cliffhouse) and Ubud properties showing 3-4 weeks of lead time for Ultra-tier rooms during these months. The sweet spot for travelers who want lower rates and lower crowds without committing to peak-rain January-February conditions.

JUNHighPre-peak ramp

June demand reaches 65 as the dry-season narrative starts pulling bookings, with 20 rain days the lowest reading until August. Highs drop to 28°C from the year-round 30°C average, making June physically comfortable in a way July and August aren''t with their school-holiday density. Mid-June begins to tighten on Ubud and South Bali Ultra-tier inventory; Veluvana (5 rooms) and Ulu Cliffhouse (7 rooms) require 6-8 weeks of lead time at this point. The Gili Islands ferry crossings calm down compared to the wet-season swell, making BASK Gili Meno and similar Gili properties practical for the first time since November.

JUL-AUGPeakTwin school-holiday peak

Demand hits 85 in July and 100 in August, with European summer holidays landing first and Australian school holidays layering on top to push the year''s annual peak. Rain drops to 17 days in August, less than December''s 29 but still a wet month by any tropical-destination standard; afternoon storms happen, just less reliably. Ultra-tier scarcity tightens hard, with Veluvana (5 rooms), Ulu Cliffhouse (7 rooms) and Uluwatu Surf Villas (10 rooms) all requiring 4-5 months of lead time across both months. Pricing peaks alongside demand, so direct-booking discounts disappear; Bali''s peak-season inventory rewards only travelers who lock dates four-to-five months ahead.

SEPHighQuiet dry-side window

September demand drops to 80 as European school terms restart, with 20 rain days matching June''s pre-peak figure and crowds noticeably easing across South Bali. Highs return to 29°C, warm but not hot, and the post-Aussie-holiday slowdown reopens direct-channel availability that was locked through July and August. The Gili Islands and Nusa Islands run smooth crossing conditions through September, before the November rain returns to disrupt schedules. September is widely under-rated, with the same dry-season weather as August at noticeably lower rates and notably thinner crowds.

OCTShoulderWet-season transition

October demand drops to 60 and rain climbs to 22 days, the first month back into wet-season territory after the dry-season run. Highs return to 30°C, Bali''s standard year-round reading, and the South Bali surf swell holds for a few more weeks before the western monsoon arrives. Rates step down from August-September levels but remain above the deep-low January-February floor; direct booking gets you the visible discount. Last functional shoulder window before NOV-DEC rain settles in, so target the first three weeks for dry-side experience without peak-pricing structure.

NOVLowWet season returns

November demand drops to 45 as the wet season arrives in earnest, with 27 rain days and afternoon thunderstorms becoming the daily pattern again. Highs hold at 30°C, but humidity spikes and outdoor activity windows compress to morning hours before the daily 2pm storm cycle locks in. Inventory opens broadly across all sub-regions; Ubud and North Bali (Munduk Moding Plantation) become particularly accessible as elevation-dependent travelers thin out. Cheap, quiet and event-free, with budget travelers willing to plan around showers getting genuine Ultra-tier inventory at near-bottom rates.

DECLowChristmas/NYE inside the wet

December demand reads 40, slightly below November''s 45 despite the Christmas/NYE pressure window concentrated in the final two weeks of the month. Rain peaks at 29 days, matching February''s high, and the Indian Ocean swell makes Nusa and Gili crossings rough through year-end. The 12-day NYE booking corridor (December 23 to January 4) locks down Ultra-tier inventory across South Bali and Uluwatu six-to-eight months ahead. Outside that twelve-day window, Bali reads like a typical wet-season month: cheap, quiet, with planning-around-showers required and broad Ultra-tier availability.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
HIGHMAJA CANGGU

1-2 months

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-BAL-024
BEST ROOM.

All five suites are identical. No premium tier. The choice is about positioning relative to the pool and communal spaces. Request a suite with the most privacy if you prefer quiet, or closest to the pool for the social centre.


  • FIVE IDENTICAL SUITES
  • NEAR POOL: SOCIAL
  • FAR FROM POOL: QUIET
OPERATIVE · 02UB-BAL-024
THE WORKAROUND.

Book through majacanggu.com or the founders' booking channels. The property fills through social media channels before it reaches OTAs. Full-property buyouts for groups are the core product. Individual room bookings fill gaps between group stays.


  • BOOK DIRECT > OTA
  • FILLS BEFORE OTAS
  • BUYOUTS FOR GROUPS
OPERATIVE · 03UB-BAL-024
LOCAL TIP.

Thirty minutes from DPS airport. Batu Bolong Beach is a short scooter ride. Central Canggu's cafés are five minutes away. If Maja is full, check Belajar Bali (the sister property). Rent a scooter; Canggu is not walkable.


  • 30 MIN FROM DPS
  • BATU BOLONG SCOOTER
  • BELAJAR IS SISTER
§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
5 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
DOMINANT ON SOCIAL · FIRM ON SEARCH · FIRM ON BOOKING
INSTAGRAM DEMAND
195K
DOMINANT
followers on file
SEARCH DEMAND
110
FIRM
monthly keyword searches
CRITIC CITATIONS
1
MODEST
review on file
BOOKING DIFFICULTY
40/100
FIRM
availability pressure
GUEST SCORE
2.0/10
QUIET
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#25 OF 75 · BALI
#25IN BALI · OF 75
#162GLOBALLY · OF 405
Room Demand
10/10
TOP 4%
Booking Difficulty
5/10
TOP 70%
Search Demand
6/10
TOP 39%
Critic Score
3/10
TOP 91%
Guest Score
2/10
TOP 91%
Viral Reach
3/10
TOP 69%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
53 0from 53
Room Demand
10 0
Booking Difficulty
5 0
Search Demand
6 0
Critic Score
3 0
Guest Score
2 0
Viral Reach
3 0

Signal stable — composite holding within ±2 points over 17 days (currently 53). No single dimension moved more than the rest.

§ 18 · FILE CLOSED · UB-BAL-024
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct one to two months out and check social channels before OTAs. Skip if you need scale; five suites and a buyout-first model squeeze last-minute solo bookers.

FILED BY V. BRANSON · UB DESK · BALI · 2026-05-17
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Against peer set
§ 19 · ALSO ON FILE — BALI
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