UNBOOKABLE.
Submit a hotel
HomeMoroccoMarrakechGuélizMaison Brummell Majorelle
Back to Marrakech (72)
FILE
UB-MAR-077
SUBJECT
MAISON BRUMMELL MAJORELLE
REGION
MARRAKECH
OPENED
2023
UPDATED
2026.06.03
← PREV · RANK 23← PREVBeldi Country ClubV.HIGH
MOST UNBOOKABLE · MARRAKECHMOST UNBOOKABLE#24MARRAKECHof 72 tracked
V.HIGHKasbah Bab OurikaRANK 25 · NEXT →NEXT →
CASE FILE · SUBJECT PROFILE

Maison Brummell
Majorelle.

VERY HIGH · CONFIRMED
KEYS
8 rooms
PRICE
$$$
ARCHITECT
Bergendy Cooke (architect/interiors); Amine Abouraoui Architects (local architect). Published on ArchDaily, Dezeen, Wallpaper*
OPENED
2023
DISTRICT
Guéliz
RESTAURANT
Casual
AIRPORT
RAK · 15 min
FEATURED IN 4 MAJOR PUBLICATIONS
Maison Brummell Majorelle
EXHIBIT A · MAR · AFRICA
● LIVE · 50K
Bergendy Cooke designed inverted arches in terrazzo and tadelakt. The MICHELIN Guide noticed. So did Dezeen.EXHIBIT A
FEATURED IN 4 MAJOR PUBLICATIONS
ASSESSMENT
62
RANK#24of 50
UNBOOKABILITY · / 100
DEMAND
80
SCARCITY
50
CRITIC
50
SOCIAL
60
SEARCH
60
GUEST
70
DESK NOTE
Christian Schallert built in Barcelona, then moved to Marrakech and built twice: Riad Brummell in the Medina, Maison Brummell in Gueliz. The second property landed in ArchDaily, Dezeen, Wallpaper*, and the MICHELIN Guide within a year. The inverted arches alone are worth the trip across town.
Filed by UB DESK · MENA
4 critic reviews
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@MAISONBRUMMELL · IG EVIDENCE
EX · A
FEED-MAR077 · @maisonbrummell
§ 02 · CRITIC DOSSIER · 4 INDEXED
What they
filed.
4 / 4 · CONSENSUS TIER-2
EXHIBIT · F1
MICHELIN Guide
TIER-1 · MAJOR
"A bold tribute to Moroccan style... rises up behind terrazzo walls like a modernist sandcastle."
EX · F1READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F2
Tablet Hotels
TIER-2 · AUTH.
2025
"Best New Hotel Designs (Rest of World, 2025)"
EX · F2READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F3
Mr & Mrs Smith
TIER-2 · AUTH.
"Putting a modern spin on Moorish traditions."
EX · F3READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F4
Designboom
TIER-3 · SPEC.
2023
"The resulting sculptural structure provides a variety of spatial experiences through scale, light, and shadow, while generous foliage comes in delicate juxtaposition with the rigid…"
EX · F4READ SOURCE →
TIER-3 SOURCE
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

Maison Brummell Majorelle is eight rooms in the Majorelle quarter with a pool and a contemporary-Moroccan aesthetic that stands out from the traditional medina riads entirely. Majorelle puts you walking distance from the YSL museum and the Jardin Majorelle. The hype softens that you are not in the medina, which is either the point or the disappointment depending on what you came for.

THE OFF-BOOK READ

The YSL museum and Jardin Majorelle both admit visitors earlier than the main tourist wave on a timed-entry ticket. Book the 9am slot from the hotel the day before, walk there in ten minutes, and you get both in 90 minutes before the queues form outside the gates.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

Cooke's Inverted Arches

Bergendy Cooke spent time in Zaha Hadid's studio before designing Maison Brummell Majorelle. The inverted semi-circular arches that define the building are a reimagination of traditional Medina geometry: the same forms, flipped. Moroccan architect Amine Abouraoui grounded the design in local building practice. The result was published in ArchDaily, Dezeen, and Wallpaper*. The MICHELIN Guide described it as a "modernist sandcastle." Three publications and one Michelin listing in the first year.

FIELD · 001EX · A
ANGLE · 02

Gueliz, Not the Medina

Most boutique hotels in Marrakech fight for Medina addresses. Maison Brummell chose Gueliz, the French-built new town. The property sits on Rue Yves Saint Laurent, opposite the YSL Museum, with Jardin Majorelle next door. The neighbourhood is quiet, walkable, and ten minutes by taxi from the Medina. Boutiques like Moro and 33 Rue Majorelle are around the corner. The Gueliz location means wider streets, natural light, and none of the Medina's labyrinthine navigation.

FIELD · 002EX · B
ANGLE · 03

Communal Kitchen, Honesty Bar

No formal restaurant. Instead, an open Moroccan kitchen serves communal meals: harcha flatbreads and baghrir pancakes at breakfast, salads and pastillas at lunch, dinner by request. The rooftop honesty bar operates around the clock with mint tea and cocktails. The informality is deliberate. At eight rooms, the atmosphere is closer to a house party than a hotel dining room.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

Eight adults-only rooms in Guéliz facing the YSL Museum, not the Medina riad format. Bergendy Cooke's inverted semi-circular arches reimagine traditional geometry contemporary.

02POINT · AUDIENCE

No published Instagram signal but Tablet Hotels Best New Hotel Design 2025 plus ArchDaily/Dezeen/Wallpaper* coverage drive the design-press crowd, not Medina-riad-curious tourists.

03POINT · VARIANCE

Eight rooms across two categories: Garden Deluxe (30sqm, private cacti gardens with outdoor bathtubs) and Majorelle Superior (24sqm, cosier, less outdoor). Significant comfort jump.

04POINT · COMPETITION

At $$$ from €205 in Guéliz, Maison Brummell competes with Riad Brummell ($$$ Mouassine). Same Schallert lineage, contemporary Guéliz registry vs traditional Medina geometry.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
3 ANCHORS · ON FOOT
COORDINATES
31.6409° N · 8.0041° W
DISTRICT
Guéliz
REGION
Marrakech
NEAREST AIRPORT
RAK · 15 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Jardin Majorelle· Tourist Attraction1 min88m
Musée Berbère Jardin Majorelle· Museum2 min157m
Yves Saint Laurent Museum· Museum3 min208m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°077
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2023
ARCHITECT
BERGENDY COOKE
KEYS
8 ROOMS
TIER
VERY HIGH
AIRPORT
RAK · 15M
INSTAGRAM
50K
DISTRICT
GUÉLIZ
◉ FILED · UB-MAR-077
DOSSIER-OPEN
SUBJECT · MAISON BRUMMELL MAJORELLE
GUÉLIZ · MARRAKECH
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

High Instagram Demand for eight rooms in Gueliz, not the Medina. Christian Schallert, the Austrian founder of Brummell Projects, spent three years building Maison Brummell Majorelle from scratch on Rue Yves Saint Laurent, directly opposite the YSL Museum and Jardin Majorelle. Architect Bergendy Cooke, a former Zaha Hadid collaborator from New Zealand, designed the property with Moroccan architect Amine Abouraoui. Their signature inverted semi-circular arches reimagine Medina riad geometry in a contemporary register.

Terrazzo floors, tadelakt plaster, custom brass. The MICHELIN Guide called it "a bold tribute to Moroccan style that rises up behind terrazzo walls like a modernist sandcastle." Tablet Hotels named it Best New Hotel Design 2025. Eight rooms across two categories, adults only. No formal restaurant: a communal Moroccan kitchen serves harcha flatbreads and baghrir pancakes at breakfast, pastillas at lunch, dinner by request. Heated pool, hammam, steam bath. Published in ArchDaily, Dezeen, and Wallpaper*.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
6 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.11 · 00:00ZSIGINTBaseline signal snapshot registered · IG 48,535 followers · search 260/mo
2026.04.07 · 10:31ZPRESSMr & Mrs Smith review filed
2026.04.07 · 10:31ZPRESSMICHELIN Guide review filed
2026.04.07 · 10:31ZSYSTEMAdded to Unbookable index
2025.01.01 · 05:00ZPRESSTablet Hotels review filed
2023.04.01 · 04:00ZPRESSDesignboom review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
MARRAKECH · SEASON CYCLE

Book December four to six months out. OctoberNovember is the value window. Skip summer unless heat-tolerant.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderHighPeak
WEATHER IN MARRAKECH
22930000092424°24°24°29°31°32°40°39°34°28°28°22°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBShoulderCool budget window

Demand drops to 40-45, the lowest non-summer levels, opening a four-to-six-week value stretch for medina-immersion travelers. Daytime highs stay at 24°C, comfortable for medina walking and the souks, though evenings turn cool enough to want a layer. Rates settle 30-50% below spring equivalents and Ultra-tier riads (Riad BE, Le Riad Yasmine) show genuine availability inside two weeks. No major events compete for inventory until Easter approaches in late March, with availability holding steady across all sub-regions.

MARHighRainy spring pre-heat

March is the wettest month on the Marrakech calendar (9 rain days versus the usual 2-3), and demand reaches 65 even with the weather caveat. Temperatures hold at 23°C, with light layers covering daytime walking and rooftop pools staying too cool to use until April. Pre-Easter pressure pushes some Ultra-tier rooms tight; book three weeks out for Riad BE or El Fenn. The Atlas snow melt feeds the rivers around Setti Fatma, a worthwhile day trip if the showers cooperate.

APRHighEaster and dry-spring peak

April flips the rain pattern (three days of showers versus March''s nine) and pushes demand to 70 as Europe''s school holidays land. Easter week is the tightest single window outside December and Ultra-tier riads typically need four to six weeks of lead time. Highs jump to 29°C, with shade mattering from early afternoon and souk shopping moving to morning or covered routes. Ramadan shifts annually; when it overlaps April, restaurants run reduced daytime hours but hotels stay fully open.

MAYShoulderHeat-tolerance pivot

May is the heat-tolerance pivot, with 31°C highs, zero rain days, and demand sliding to 55 as European school terms resume and Easter pricing recedes. For travelers who can handle direct sun by 11am, this is the sharpest value-for-experience window on the calendar. Riad courtyards and plunge pools shift from amenity to necessity, with rooftop access deciding which property stays usable past midday. Late-May rates typically dip below April equivalents for the same property; book direct rather than through OTAs to capture the discount.

JUN-AUGLowSummer collapse

July hits 40°C and August 39°C, making the medina thermally hostile from 10am to 6pm, with demand collapsing to 15-20 at the floor. Properties that show sold-out from October through April (Riad BE, El Fenn, La Sultana) show wide-open availability across these three months. The medina''s thick walls, internal courtyards and rooftop pools were engineered for exactly this climate; properties without those features become unusable.

SEPShoulderSeptember transition

September drops the temperature five degrees from August to a 34°C high, still hot but the shift registers in late afternoons and evenings. Demand more than doubles to 35 as European travelers return, but autumn pricing hasn''t kicked in yet, leaving same-property October rates noticeably higher than September equivalents. The Hivernage pool circuit reopens fully and Atlas day trips work without dawn-or-dusk bracketing constraints, restoring the full range of Marrakech daytime options. Two weeks of lead time still gets Ultra-tier rooms before the 1-54 Festival rush in October starts compressing the calendar.

OCTHigh1-54 Festival rush

October rebuilds the calendar: demand jumps to 80, temperatures hit 28°C, and the 1-54 Festival pulls art-world bookings into Hivernage and the Palmeraie for two weeks. Rain returns to nine days, matching March, so afternoon plans need a flexibility margin even though showers usually clear within hours. Ultra-tier inventory tightens on festival weekends; book six weeks ahead minimum, longer if you need a Hivernage or central-medina address. Late October stabilizes the weather window: warm, dry by month-end, mosquitoes gone, and just before the autumn pricing peak.

NOVHighThe underpriced month

November is the data anomaly, with demand reaching 85 (the second-highest reading after December) but rates running 30-60% below spring equivalents because European school holidays don''t cover the month. Two rain days versus October''s nine, the same 28°C highs, no major festival pulling premium-rate bookings: November is October''s shadow on every dimension except price. Properties that quietly hike November rates get exposed by direct-channel availability checks; book direct for the visible price. For medina-immersion travelers, November offers the strongest quality-to-cost equation outside the December peak; book at least four weeks ahead before lockdown drains availability.

DECPeakThe single peak window

December hits demand 100, the year''s single peak, driven by New Year''s Eve and European winter-sun bookings stacking inside a tight two-week corridor. Plan four to six months ahead for Ultra-tier riads; three months is already late for Riad BE, Le Riad Yasmine or El Fenn during the NYE window. Temperatures hit a mild 22°C and rain holds to four days, making December''s weather as reliable as November''s despite the festive overhead. The week between Christmas and NYE specifically locks out, with early-December dates softer if New Year''s specifically isn''t the draw.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
VERY HIGHMAISON BRUMMELL MAJORELLE

1-2 months

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-MAR-077
BEST ROOM.

The Garden Deluxe rooms (30 square metres) each have a private cacti-lined garden with an outdoor bathtub and sun loungers. The Majorelle Superior rooms (24 square metres) are cosier and better for guests who spend more time outside the room. Request a Garden Deluxe for the outdoor bathing experience.


  • GARDEN DELUXE OUTDOOR BATH
  • MAJORELLE SUPERIOR COSIER
  • CACTI-LINED PRIVATE GARDEN
OPERATIVE · 02UB-MAR-077
THE WORKAROUND.

Book direct through brummellprojects.com. The property is new (completed 2023) and gaining momentum from the MICHELIN and design press coverage. Current availability is better than it will be. The sister property Riad Brummell in the Medina's Mouassine quarter offers a different Schallert experience.


  • BOOK DIRECT > OTA
  • NEW 2023 ADVANTAGE
  • SISTER MEDINA OPTION
OPERATIVE · 03UB-MAR-077
LOCAL TIP.

Fifteen minutes from RAK airport. Walk to Jardin Majorelle and the YSL Museum in five minutes. Gueliz's café culture is a ten-minute stroll along the boulevard. The Medina is a fifteen-minute taxi ride. Ask about the communal dinner; the kitchen cooks off-menu when the mood is right.


  • 15 MIN FROM RAK
  • WALK TO YSL MUSEUM
  • ASK COMMUNAL DINNER
§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
5 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
STRONG ON SOCIAL · STRONG ON GUESTS · FIRM ON SEARCH
INSTAGRAM DEMAND
50K
STRONG
followers on file
SEARCH DEMAND
260
FIRM
monthly keyword searches
CRITIC CITATIONS
4
FIRM
reviews on file
BOOKING DIFFICULTY
55/100
FIRM
availability pressure
GUEST SCORE
7.0/10
STRONG
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#24 OF 72 · MARRAKECH
#24IN MARRAKECH · OF 72
#90GLOBALLY · OF 405
Room Demand
8/10
TOP 22%
Booking Difficulty
5/10
TOP 70%
Search Demand
6/10
TOP 39%
Critic Score
5/10
TOP 69%
Guest Score
7/10
TOP 29%
Viral Reach
6/10
TOP 39%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
62 0from 62
Room Demand
8 0
Booking Difficulty
5 0
Search Demand
6 0
Critic Score
5 0
Guest Score
7 0
Viral Reach
6 0

Signal stable — composite holding within ±2 points over 17 days (currently 62). No single dimension moved more than the rest.

§ 18 · FILE CLOSED · UB-MAR-077
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at VERY HIGH. Book direct a month out; the 2023 opening means current availability beats what is coming. Skip if you want Medina immersion; this is a Gueliz design hotel by intent.

FILED BY V. BRANSON · UB DESK · MARRAKECH · 2026-05-17
Submit Intel
Add to the dataset
COMING SOON
Set Alert
When availability opens
COMING SOON
Compare
Against peer set
§ 19 · ALSO ON FILE — MARRAKECH
72 RANKED

More from Marrakech.

See all 72 in Marrakech
Riad BE Marrakech
01 / 72
#1
ULTRA

Riad BE Marrakech

85
Medina
10 ROOMS · $$
La Sultana Marrakech
02 / 72
#2
ULTRA

La Sultana Marrakech

84
Kasbah
28 ROOMS · $$$$
Le Riad Yasmine
03 / 72
#3
ULTRA

Le Riad Yasmine

78
Medina
8 ROOMS · $$
El Fenn
04 / 72
#4
ULTRA

El Fenn

78
Medina
41 ROOMS · $$$$
IZZA Marrakech
05 / 72
#5
ULTRA

IZZA Marrakech

75
Medina
14 ROOMS · $$$$
L'Hôtel Marrakech
06 / 72
#6
ULTRA

L'Hôtel Marrakech

75
Medina
5 ROOMS · $$$$
Royal Mansour Marrakech
07 / 72
#7
ULTRA

Royal Mansour Marrakech

75
Hivernage
53 ROOMS · $$$$$
Amanjena
08 / 72
#8
VERY HIGH

Amanjena

74
Beyond Marrakech
39 ROOMS · $$$$$
The Oberoi Marrakech
09 / 72
#9
VERY HIGH

The Oberoi Marrakech

71
Palmeraie
84 ROOMS · $$$$$
Kasbah Tamadot
10 / 72
#10
VERY HIGH

Kasbah Tamadot

70
Beyond Marrakech
42 ROOMS · $$$$$