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FILE
UB-NYC-044
SUBJECT
SIXTY LES
REGION
NEW YORK CITY
UPDATED
2026.07.19
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CASE FILE · SUBJECT PROFILE

SIXTY
LES.

MODERATE · CONFIRMED
KEYS
137 rooms
PRICE
$$$$
ARCHITECT
Jim Walrod
DISTRICT
Lower East Side & Chinatown
RESTAURANT
Casual
AIRPORT
JFK · 45 min
FEATURED IN 6 MAJOR PUBLICATIONS
SIXTY LES
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 54K
The Lower East Side hotel that Andy Warhol stares up at from the bottom of the pool.EXHIBIT A
FEATURED IN 6 MAJOR PUBLICATIONS
ASSESSMENT
39
RANK#77of 85
UNBOOKABILITY · / 100
DEMAND
30
SCARCITY
60
CRITIC
40
SOCIAL
40
SEARCH
40
GUEST
20
DESK NOTE
SIXTY LES is a neighborhood statement and a rooftop monopoly. In pool season, it is the most social hotel below Houston Street. Out of pool season, it is a solid boutique with decent sushi and a loud lobby. Book for summer or book for the location; both work.
Filed by UB DESK · MENA
6 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC044 · @sixtyhotels
§ 02 · CRITIC DOSSIER
What they
filed.
6 REVIEWS
F1
MICHELIN Guide
TIER-1 · MAJOR
2024
"Over the last few decades the center of gravity of hipness in New York has tracked steadily to the south and east. And given how long these things take to make, it's natural that…"
TIER-1 SOURCE
F2
Oyster
TIER-2 · AUTH.
2023
"Sure, there's a lot of pretension on display here. But the place also delivers: The staff is casual yet professional; the hotel really is beautiful (at least on the inside); the…"
TIER-2 SOURCE
F3
Fodor's
TIER-2 · AUTH.
"This hotel is a great embodiment of the vibe of the neighborhood inhabitants: hip, but friendly when you're acquainted. Rooms are stylishly stark, black-and-white affairs, with low…"
TIER-2 SOURCE
F4
Fathom
TIER-3 · SPEC.
2017
"A luxurious, industrial-chic home base in the center of the downtown indie scene."
TIER-3 SOURCE
F5
Time Out New York
TIER-3 · SPEC.
2016
"Floor-to-ceiling windows, lightbox headboards, and an 180-degree view of Manhattan is why you stay in Sixty… but the spa and pool"
TIER-3 SOURCE
F6
A Hotel Life
TIER-4 · WRITER
2017
"I stayed in a sleek and minimal designed king suite terrace. Spacious! Quiet! Amazing city views via the private outdoor terrace."
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

Fifty-five thousand Instagram followers is mostly the pool deck earning its keep in July. The MICHELIN Key is the more honest signal: a commitment to running the LES as a serious hospitality neighborhood rather than a kitschy destination. The hotel delivers on both positions.

THE OFF-BOOK READ

The Tiki Tabu bar on the floor below the pool serves a tropical menu most weekends and rarely has a wait before 10 pm. It is one of the more committed tiki concepts in Manhattan and most hotel guests walk past it on the way to the rooftop without knowing it exists.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

The Only LES Rooftop Pool

Every other LES property has a rooftop bar or a terrace. SIXTY has the only actual swimming pool, seasonal from late May through late September, with a full bar and Blue Ribbon sushi plates served poolside. The Warhol portrait at the bottom is a genuine art commission rather than a decal. On a warm Saturday, it is the hardest rooftop to get into in the neighborhood.

FIELD · 001EX · A
ANGLE · 02

Blue Ribbon Sushi Izakaya

The Bromberg brothers' Blue Ribbon Sushi Izakaya runs on the ground floor and connects to both the hotel and the street. It is a real restaurant that locals book independently of the hotel, not a captive F&B afterthought. Guests get priority seating for the omakase counter, which has a two-week lead time on OpenTable for everyone else.

FIELD · 002EX · B
ANGLE · 03

A Lobby That Runs Late

The SIXTY lobby stays active past midnight on weekends with DJ sets, a programmed bar scene, and foot traffic from Allen Street. It is loud by design. Guests who want a quiet check-in at 11 pm will hate it. Guests who want the LES nightlife to extend into the building instead of ending at the door will not.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

137 rooms at 190 Allen Street since 2008. Pomeranc Sixty Hotels flagship. Only LES rooftop pool, but seasonal only (paying LES rates in February for unusable amenity). Lobby noise carries to lower floors weekends.

02POINT · AUDIENCE

No published Instagram signal but 55K followers and MICHELIN Key plus Andy Warhol portrait at bottom of pool plus Blue Ribbon Sushi Izakaya pull design-press readers and pool-season-priority LES travellers.

03POINT · VARIANCE

137 rooms: corner King Studio high floor south for downtown skyline plus distance from lobby noise. Suite category adds square footage but corner standards have best views.

04POINT · COMPETITION

At $$$$ on LES, SIXTY competes with Indigo LES ($$$ Mr. Purple) and Nine Orchard ($$$$$ Mattos). Wins on only-LES-rooftop-pool plus Rockwell Group bones, not on Mr. Purple year-round or Beaux-Arts restoration.

§ 06 · PROXIMITY
The ground,
mapped.
3 ANCHORS
DISTRICT
Lower East Side & Chinatown
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Tenement Museum· Tourist Attraction5 min387m
Whole Foods Market· Market5 min374m
Tompkins Square Park· Park9 min744m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

Floor-to-ceiling windows, lightbox headboards, and an 180-degree view of Manhattan is why you stay in Sixty… but the spa and pool

Time Out New York, on SIXTY LES · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.10
ARCHITECT
JIM WALROD
KEYS
137 ROOMS
TIER
MODERATE
AIRPORT
JFK · 45M
INSTAGRAM
54K
DISTRICT
LOWER EAST SIDE & CHINATOWN
SUBJECT · SIXTY LES
LOWER EAST SIDE & CHINATOWN · NEW YORK CITY
THE BRIEFING
SIXTY LES opened in 2008 at 190 Allen Street as the flagship for Jason Pomeranc's Sixty Hotels brand, and it is still the only hotel on the Lower East Side with a rooftop pool.

The design came from Rockwell Group in the original build, the lobby runs with DJ sets on weekends, and the hotel earned a MICHELIN Key for committing to the LES as a serious stay rather than a novelty.

Blue Ribbon Sushi Izakaya by the Bromberg brothers handles ground-floor dining, the rooftop pool has an Andy Warhol portrait on the bottom, and the whole building is an argument that the LES can sustain a proper boutique hotel rather than just dive bars above ground. Fifty-five thousand Instagram followers is mostly pool season carrying the account through July and August.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.06 · 21:18ZSYSTEMTier moved · High → Moderate
2026.04.14 · 11:54ZPRESSFodor's review filed
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2024.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2023.01.01 · 00:00ZPRESSOyster review filed
2017.01.01 · 00:00ZPRESSFathom review filed
2017.01.01 · 00:00ZPRESSA Hotel Life review filed
2016.01.01 · 00:00ZPRESSTime Out New York review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
MODERATESIXTY LES

Book 4-6 weeks ahead for Sep-Dec weekends and downtown nightlife runs; weekday stays usually open inside two weeks.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-044
BEST ROOM.

Book a corner King Studio on a high floor facing south for the downtown skyline outlook and the most distance from the lobby noise. The suite category adds square footage but the corner rooms at the standard tier already have the best views.


  • CORNER KING STUDIO HIGH FLOOR
  • SOUTH-FACING DOWNTOWN
  • DISTANCE FROM LOBBY NOISE
TIP · 02UB-NYC-044
THE WORKAROUND.

The rooftop pool takes non-guest reservations for day passes through Daycation on weekends, which means guests should book the pool chairs directly with the hotel ahead of arrival rather than showing up and queuing. The front desk holds lounger allocation for booked guests if you call.


  • BOOK POOL CHAIRS DIRECT
  • FRONT DESK HOLDS LOUNGERS
  • SKIP DAYCATION QUEUE
TIP · 03UB-NYC-044
LOCAL TIP.

Tiki Tabu, the hotel bar a floor below the pool, runs as a tropical nightclub most weekends and has a separate entrance from the lobby. From JFK, take the AirTrain to Jamaica, transfer to the E train, then switch at Broadway-Lafayette for the F to Second Avenue. About $11 total, 80 minutes.


  • 80 MIN FROM JFK
  • TIKI TABU SEPARATE ENTRY
  • E THEN F TO 2ND AVE

I stayed in a sleek and minimal designed king suite terrace. Spacious! Quiet! Amazing city views via the private outdoor terrace.

A Hotel Life, on SIXTY LES · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#77 OF 85 · NEW YORK CITY
#77IN NEW YORK CITY · OF 85
#351GLOBALLY · OF 437
FIRM ON BOOKING · MODEST ON SEARCH · MODEST ON CRITICS
INSTAGRAM DEMAND
54K
MODEST
TOP 76% · followers on file
SEARCH DEMAND
880
MODEST
TOP 64% · monthly searches
CRITIC SCORE
6
MODEST
TOP 57% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
2/10
QUIET
TOP 100% · from guest reviews
VIRAL REACH
4/10
MODEST
TOP 82% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
54,409
@sixtyhotels
7-day
−6
−0.01%
28-day
+32
+0.06%
Read
Easing
Down 0.0% this week
UNBOOKABLE RANK#53#78MODERATEJun 22Jul 1Jul 10Jul 19
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#77 fastest-growing in New York City3#118 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-044
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at MODERATE. Book ahead four to six weeks out for September through December weekends and downtown nightlife runs. Skip if pool-day-pass crowds bother you; weekends the deck fills with non-guests.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-07-10
§18.9 · THE RAW FILE

The numbers behind the tiers

SIXTY LES · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
Send a Tip
Add to the dataset
COMING SOON
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When availability opens
COMING SOON
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Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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