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FILE
UB-NYC-018
SUBJECT
THE DOMINICK
REGION
NEW YORK CITY
OPENED
2017
UPDATED
2026.07.19
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CASE FILE · SUBJECT PROFILE

The
Dominick.

HIGH · CONFIRMED
KEYS
391 rooms
PRICE
$$$$$
ARCHITECT
Rockwell Group
OPENED
2017
DISTRICT
SoHo, NoHo & Nolita
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 6 MAJOR PUBLICATIONS
The Dominick
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 45K
A 391-room SoHo tower designed by Handel and Rockwell Group, set to rebrand as the first US Delano hotel in over a decade.EXHIBIT A
FEATURED IN 6 MAJOR PUBLICATIONS
ASSESSMENT
45
RANK#66of 85
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
60
CRITIC
50
SOCIAL
100
SEARCH
40
GUEST
20
DESK NOTE
The Dominick is a slightly dated five-star with serious bones, an unmatched pool, and a rebrand coming that will reset the price. Book it now while the room product is still under-marketed.
Filed by UB DESK · MENA
6 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC018 · @thedominickhotel
§ 02 · CRITIC DOSSIER
What they
filed.
6 REVIEWS
F1
Country & Town House
TIER-2 · AUTH.
2025
"As stylish and sophisticated as you might expect from a hotel in the ultra-trendy SoHo area, it's also brimming with a kind of intimate charm"
TIER-2 SOURCE
F2
Time Out New York
TIER-3 · SPEC.
2024
"Amazing views, a chic, poolside restaurant and a prime location make The Dominick a worthwhile stay"
TIER-3 SOURCE
F3
OutThere Magazine
TIER-3 · SPEC.
2023
"self-assured and unapologetically cool, if not a touch aloof. More condo/residence than hotel"
TIER-3 SOURCE
F4
La Jolla Mom
TIER-4 · WRITER
2025
"The Dominick stands out for several reasons. It's one of the only high-rise hotels downtown, offers true skyline views."
TIER-4 SOURCE
F5
The Quality Edit
TIER-4 · WRITER
2023
"From the spacious room with ten-foot windows to visiting the Sisley Spa for a few of the most relaxing hours of my life"
TIER-4 SOURCE
F6
Matador Network
TIER-4 · WRITER
2022
"this hotel is the epitome of luxury and every moment spent there feels like you're getting your money's worth."
TIER-4 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

Yes if you want a large room with a pool you can actually swim in. The Forbes Five-Star rating is real and the Fendi Casa fit-out is unique in New York. Less yes if you want trendy public spaces, the lobby is the part that needs the Delano refresh most.

THE OFF-BOOK READ

The 46th-floor suites have private terraces facing west, a rare outdoor feature on a Manhattan high-floor that almost no one mentions in reviews. Worth the upgrade fee if you can get one, and the sunset view over the Hudson is the best in the building.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

A 50-Meter Indoor Pool In SoHo

The Dominick has the only Olympic-length indoor pool in any Manhattan hotel, set inside a glass-walled spa floor with a sky-view ceiling. Most NYC hotel pools are decorative. This one is for actual lap swimming, and locals pay for day passes when guests do not fill it.

FIELD · 001EX · A
ANGLE · 02

Handel And Rockwell, Fendi Casa Inside

Handel Architects designed the tower, Rockwell Group did the interiors, and the rooms are the only ones in New York fully furnished by Fendi Casa. Sofas, headboards, side tables, leather-topped desks, marble bathrooms with soaking tubs facing the Hudson. The fit-out is genuinely high-end.

FIELD · 002EX · B
ANGLE · 03

The Last Year As The Dominick

Cain International closed the $175 million acquisition in October 2025 and the property rebrands as Delano SoHo in 2026, the first new US Delano in over a decade. Once the rebrand lands, expect Morgans Group nightlife DNA, a redesigned lobby, and a different rate card. The current operation is a quieter way in.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

391 rooms in 46-story Hudson Square tower (former Trump SoHo, rebranding to Delano SoHo 2026 after Cain $175M acquisition Oct 2025). Rooms large by Manhattan standards but interiors 2008-vintage.

02POINT · AUDIENCE

No Instagram signal: forbes 5-Star independent (last window before Delano flag rebrand resets rate) plus Fendi Casa fit-out across 391 rooms plus Rockwell Group interiors pulls last-pre-rebrand value-seekers.

03POINT · VARIANCE

391 rooms: park View or Hudson View Suite floors 30s-40s with Fendi Casa fit-out, marble soaking tub against the glass, floor-to-ceiling windows. 50-meter indoor pool is unique.

04POINT · COMPETITION

At $$$$$ in Hudson Square, Dominick competes with 11 Howard and SoHo competitors. Wins on 50-meter indoor pool and Fendi Casa fit-out, not on Mercer pedigree or Le Coucou restaurant.

§ 06 · PROXIMITY
The ground,
mapped.
4 ANCHORS
DISTRICT
SoHo, NoHo & Nolita
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Color Factory NYC· Tourist Attraction1 min34m
Trader Joe's· Market1 min48m
Comedy Cellar· Tourist Attraction8 min662m
Ghostbusters Headquarters· Tourist Attraction8 min653m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

As stylish and sophisticated as you might expect from a hotel in the ultra-trendy SoHo area, it's also brimming with a kind of intimate charm

Country & Town House, on The Dominick · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.07.15
FOUNDED
2017
ARCHITECT
ROCKWELL GROUP
KEYS
391 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
45K
DISTRICT
SOHO, NOHO & NOLITA
SUBJECT · THE DOMINICK
SOHO, NOHO & NOLITA · NEW YORK CITY
THE BRIEFING
The Dominick has had two lives and is about to start a third.

The 46-story tower at 246 Spring Street opened in 2008 as Trump SoHo, designed by Handel Architects with interiors by Rockwell Group and a Fendi Casa fit-out across all 391 rooms. The Trump family was removed in 2017 and the property took the Dominick name.

In October 2025, Cain International completed a $175 million acquisition and announced the property will rebrand as Delano SoHo in 2026, the first US Delano since the original Miami closure. For now it operates as a Forbes Five-Star independent with a 50-meter indoor pool and Acme on the ground floor. With 44k Instagram followers and a name change inbound, this is the last window to book it as the Dominick before rates reset under the Delano flag.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.07.10 · 14:53ZSYSTEMTier moved · Moderate → High
2026.06.20 · 10:12ZAVAILBooking status · direct_only → available
2026.06.20 · 10:12ZSYSTEMTier moved · High → Moderate
2026.04.14 · 07:13ZSYSTEMAdded to Unbookable index
2025.12.07 · 00:00ZPRESSLa Jolla Mom review filed
2025.01.01 · 00:00ZPRESSCountry & Town House review filed
2024.10.09 · 00:00ZPRESSTime Out New York review filed
2023.08.06 · 00:00ZPRESSThe Quality Edit review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
HIGHTHE DOMINICK

Book 4-6 weeks ahead for Fashion Week and Sep-Dec peaks; weekday stays usually open inside two weeks.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-018
BEST ROOM.

Book a Park View or Hudson View Suite on a high floor in the 30s or 40s. You get the floor-to-ceiling windows, the marble soaking tub set against the glass, the full Fendi Casa fit-out, and the kind of view that Trump-era buildings tend to oversell. Here it actually delivers.


  • PARK OR HUDSON VIEW SUITE
  • HIGH 30S OR 40S
  • FENDI CASA FIT-OUT
TIP · 02UB-NYC-018
THE WORKAROUND.

Use the spa pool early. The 50-meter pool is open from 6am and most guests do not show up until after 10. Swim a proper 2km before breakfast and the entire spa floor is effectively private. Day passes are sold to non-guests after 11am, which is when it fills up.


  • 50M POOL FROM 6AM
  • SWIM 2KM PRE-BREAKFAST
  • DAY PASSES AFTER 11AM
TIP · 03UB-NYC-018
LOCAL TIP.

Spring and Varick is a 45 to 60 minute taxi from JFK depending on traffic, or take the AirTrain to Jamaica then the E train direct to Spring Street. The E stop is two blocks from the door and runs every five minutes off-peak, often faster than the cab on a weekday afternoon.


  • 45–60 MIN FROM JFK
  • E TO SPRING DIRECT
  • TWO BLOCKS TO DOOR

From the spacious room with ten-foot windows to visiting the Sisley Spa for a few of the most relaxing hours of my life

The Quality Edit, on The Dominick · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#65 OF 85 · NEW YORK CITY
#65IN NEW YORK CITY · OF 85
#286GLOBALLY · OF 437
DOMINANT ON VIRAL · FIRM ON BOOKING · FIRM ON CRITICS
INSTAGRAM DEMAND
45K
QUIET
TOP 94% · followers on file
SEARCH DEMAND
720
MODEST
TOP 64% · monthly searches
CRITIC SCORE
6
FIRM
TOP 34% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
2/10
QUIET
TOP 100% · from guest reviews
VIRAL REACH
10/10
DOMINANT
TOP 15% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
45,281
@thedominickhotel
7-day
−1
+0.00%
28-day
+418
+0.93%
Read
Steady
UNBOOKABLE RANK#64#72HIGHJun 22Jul 1Jul 10Jul 19
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#75 fastest-growing in New York City30#141 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-018
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct four to six weeks out for Fashion Week and September through December peaks. Skip if Trump-era buildings put you off; the Dominick rebrand sits inside that shell.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-07-15
§18.9 · THE RAW FILE

The numbers behind the tiers

The Dominick · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
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Add to the dataset
COMING SOON
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When availability opens
COMING SOON
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Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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