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FILE
UB-NYC-138
SUBJECT
THE ROXY HOTEL
REGION
NEW YORK CITY
OPENED
2000
RENOVATED
2015
UPDATED
2026.07.19
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CASE FILE · SUBJECT PROFILE

The Roxy
Hotel.

HIGH · CONFIRMED
KEYS
201 rooms
PRICE
$$$$
OPENED
2000
RENOVATED
2015
DISTRICT
SoHo, NoHo & Nolita
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 8 MAJOR PUBLICATIONS
The Roxy Hotel
EXHIBIT A · NYC · NORTH AMERICA
SAVE
● LIVE · 29K
A GrandLife property in the old Tribeca Grand building with a basement jazz club and a screening roomEXHIBIT A
FEATURED IN 8 MAJOR PUBLICATIONS
ASSESSMENT
53
RANK#29of 85
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
60
CRITIC
70
SOCIAL
60
SEARCH
100
GUEST
20
DESK NOTE
The Roxy is a hotel built around a nightlife concept that has stayed current for 11 years, which in New York is close to a miracle. You book it when you want to stay somewhere that still has a cultural center of gravity. The room is the secondary asset. That is by design.
Filed by UB DESK · MENA
8 critic reviews
QUESTIONS ON FILE12 ANSWERED · 6 PENDING
§ 01 · PHOTO ARCHIVE
The evidence.
FEED-NYC138 · @theroxyhotelnyc
§ 02 · CRITIC DOSSIER
What they
filed.
8 REVIEWS
F1
MICHELIN Guide
TIER-1 · MAJOR
2024
"Perfectly exemplifying this blend of high gloss and arty edge is the Roxy Hotel New York. Downtown funk comes in the form of the brick and iron facade, and that natural light can't…"
TIER-1 SOURCE
F2
Condé Nast Traveler
TIER-1 · MAJOR
2024
"Right in the heart of New York's TriBeCa, this grown-up hotel is still family friendly with a screening room for all ages and access to the distractions of downtown Manhattan."
TIER-1 SOURCE
F3
Fodor's
TIER-2 · AUTH.
2024
"Formerly the Tribeca Grand, the Roxy is a stylish downtown property with an emphasis on art, music, and culture that has made it a neighborhood gathering place. It's home to The…"
TIER-2 SOURCE
F4
The Hotel Guru
TIER-2 · AUTH.
2024
"Music industry and fashion people come, setting the tone. A small cinema in-house is often used for pre-release screenings. And there is a lot of live music in the public rooms.…"
TIER-2 SOURCE
F5
Frommer's
TIER-2 · AUTH.
2023
"Set on a triangular plot just south of SoHo, the decidedly retro brick-and-cast-iron exterior blends perfectly with the surrounding neighborhood. Set along open atrium-facing…"
TIER-2 SOURCE
F6
Oyster
TIER-2 · AUTH.
2023
"Formerly known as the Tribeca Grand Hotel, the Roxy Hotel is a four-pearl, 201-room property right on the Avenue of the Americas, in the heart of Manhattan's TriBeCa neighborhood.…"
TIER-2 SOURCE
F7
Time Out New York
TIER-3 · SPEC.
2016
"The Roxy easily passes that test. Beyond being a place to stay in Tribeca—one that manages to be swanky but not pretentious or intimidating—it's a place to go in Tribeca."
TIER-3 SOURCE
F8
Mr & Mrs Smith
TIER-3 · SPEC.
"The Roxy Hotel, in New York's buzzy Tribeca neighbourhood, is here to entertain. Music is its lifeblood, from the foot-tapping rhythms of basement jazz club the Django to the…"
TIER-3 SOURCE
§ 03 · THE TAKES
THE READ.
THE OFFICIAL READ

Paul's and The Django both deliver. The cinema programming is a genuine amenity you can use three nights in a row. GrandLife runs this property with the same instinct that built SoHo Grand.

THE OFF-BOOK READ

Weekday afternoon in the Roxy Bar on the ground floor, before the evening crowd arrives, is one of the best quiet work spots in Tribeca. Order a coffee or a Negroni, take a table by the window, and watch Sixth Avenue traffic from the best remaining hotel lounge downtown.

§ 04 · WHY UNBOOKABLE
Three
angles.
ANGLE · 01

A Jazz Club That Actually Books Jazz

The Django runs a nightly schedule of live performances in a Paris-boîte-inspired basement with exposed brick and two cocktail bars. The program is curated and the crowd is a mix of hotel guests and Tribeca residents who treat it as their local. Shows start around 7:30pm most nights.

FIELD · 001EX · A
ANGLE · 02

Paul's Is the Real Deal

Paul Sevigny is one of the actual characters of downtown New York nightlife, and Paul's Cocktail Lounge reflects that. The uniforms are designed by his sister Chloe. The cocktails come on silver trays. It is the kind of bar you go to for one drink and stay for three.

FIELD · 002EX · B
ANGLE · 03

A Screening Room That Runs Real Programming

The Roxy Cinema is a proper basement movie theater with repertory programming, new releases, and guest curators. Hotel guests get preferred access and the calendar is often more interesting than what the Angelika or IFC Center are running that week.

FIELD · 003EX · C
§ 05 · THE CAVEATS
Real
talk.
01POINT · SCALE

201 rooms in former 1999 Tribeca Grand building, GrandLife 2014 renovation. Some categories show 2014 refresh rather than full 2024 rebuild. Programming runs later than restaurant: that's the design.

02POINT · AUDIENCE

No published Instagram signal. The Django basement jazz club (Natasha David vaulted-brick) plus Paul's Cocktail Lounge (Chloe Sevigny uniforms for brother Paul) plus Roxy Cinema independent programming pull music/film/nightlife-priority travellers. Hotel built around nightlife concept.

03POINT · VARIANCE

201 rooms: deluxe King floor 6+ Church Street side (tallest ceilings, best corner geometry from original GrandLife spec, morning light not bouncing off Hudson Street facade). Avoid courtyard-facing (dim).

04POINT · COMPETITION

At $$$$ in Tribeca, Roxy competes with Walker Tribeca and Greenwich. Wins on The Django jazz club + Paul's lounge + Roxy Cinema 11-year-current cultural-center-of-gravity, not on Locanda Verde or Greenwich owner-management.

§ 06 · PROXIMITY
The ground,
mapped.
3 ANCHORS
DISTRICT
SoHo, NoHo & Nolita
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Ghostbusters Headquarters· Tourist Attraction2 min148m
Sloomoo Institute· Tourist Attraction5 min435m
Whole Foods Market· Market9 min696m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE

Right in the heart of New York's TriBeCa, this grown-up hotel is still family friendly with a screening room for all ages and access to the distractions of downtown Manhattan.

Condé Nast Traveler, on The Roxy Hotel · from the case file
§ 07 · FIELD NOTES
On the
record.
1 MIN READ · UPDATED 2026.05.17
FOUNDED
2000
RENOVATED
2015
KEYS
201 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
29K
DISTRICT
SOHO, NOHO & NOLITA
SUBJECT · THE ROXY HOTEL
SOHO, NOHO & NOLITA · NEW YORK CITY
THE BRIEFING
The Roxy lives in the old Tribeca Grand building at 2 Sixth Avenue, and it is the only hotel in New York where the programming runs later than the restaurant.

Opened in its current form in 2014 after a major renovation by GrandLife Hotels, the 201-room property leans entirely into music and film.

Downstairs is The Django, a basement jazz club with vaulted ceilings, exposed brick, and a nightly lineup built by mixologist Natasha David. Paul's Cocktail Lounge on the ground floor has uniforms designed by Chloe Sevigny for her brother Paul, a genuine New York scene fixture. The Roxy Cinema runs a programming calendar most independent theaters envy. Rooms are comfortable. The point is what happens outside them.

FIELD NOTES— THE EDITORS, UB DESK
§ 09 · UPDATES
What
changed.
8 ENTRIES
TIMESTAMPCHANNELENTRY
2026.04.14 · 11:54ZPRESSMr & Mrs Smith review filed
2026.04.14 · 07:15ZSYSTEMAdded to Unbookable index
2024.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2024.01.01 · 00:00ZPRESSFodor's review filed
2024.01.01 · 00:00ZPRESSThe Hotel Guru review filed
2024.01.01 · 00:00ZPRESSCondé Nast Traveler review filed
2023.01.01 · 00:00ZPRESSOyster review filed
2023.01.01 · 00:00ZPRESSFrommer's review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · WEATHER & DEMAND
CONDITIONS.
TOURIST DEMAND · WEATHER · WHEN TO BOOK12-MO RECORD
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

September is the single hardest month to book in New York City, and nothing else comes close. Fashion Week and the United Nations General Assembly collide in the same two-week window, pulling designers, buyers, diplomats, journalists, and their combined entourages into a city already running near capacity. Rates during UNGA week routinely blow past the rest of the year by wide margins.

October runs a close second, and for entirely different reasons. Hudson Valley foliage trips drain weekend supply, while NY Comic Con and a dense events calendar keep midweek pressure high. If September is out of reach, expect October to feel almost identical at the top of the market.

The holiday corridor from November through December is the other sustained peak. NYC Marathon weekend in early November compresses supply across all five boroughs before Thanksgiving arrives with the Macy's parade and family travel. December then stacks Rockefeller Center, holiday markets, Broadway's busiest stretch, and New Year's Eve on top of one another.

"

Booking lead times for November and December should extend to 60 to 90 days minimum at High and Very High tier properties.

May and June bring sharp, event-driven spikes rather than a broad surge. Met Gala week in early May and Frieze New York concentrate pressure in Midtown and downtown Manhattan respectively. June adds NYC Pride, the Tribeca Festival, and the Tony Awards, keeping demand high but with more day-to-day variability than the fall corridor.

The value window runs January through February. NYC Restaurant Week in January and February's Fashion Week supply the cultural programming, but overall demand hits its yearly floor, with rates falling 40 to 50 percent below peak and normally rigid properties running promotions during NYC Hotel Week. August is the other soft spot: residents flee for the summer, and while the US Open opens late in the month, the first three weeks sit well below their neighbors.

The practical read: chase the shoulders. Target late April, early May before the Met Gala, or the first two weeks of September before UNGA arrives, and you'll get peak-season energy with meaningfully better availability. July is warm and less programmed but also cheaper, a fair trade if theater and outdoor dining are the priority.

§ 11 · LEAD TIME
Plan the
approach.
HIGHTHE ROXY HOTEL

Book 4-6 weeks ahead for Tribeca Festival and Sep-Dec peaks; weekday stays usually open inside two weeks.

PLANNING THIS ONE? BUILD THE TRIP LEDGER →
DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
§ 12 · INSIDER TIPS
Tradecraft
briefing.
TIP · 01UB-NYC-138
BEST ROOM.

Request a Deluxe King on floor 6 or higher on the Church Street side. You get the tallest ceilings, the best corner geometry from the original GrandLife room spec, and morning light that does not bounce off the Hudson Street facade across the way. Avoid the courtyard-facing rooms which feel dim.


  • DELUXE KING 6TH+ CHURCH
  • TALLEST CEILINGS
  • ORIGINAL GRANDLIFE GEOMETRY
TIP · 02UB-NYC-138
THE WORKAROUND.

The Django does not sell seats in advance for most nights. Show up at 7pm and claim a table before the 8pm crowd. Hotel guests get priority through the lobby entrance without waiting with the street line, which is where the wait gets long.


  • DJANGO 7PM ARRIVAL
  • LOBBY ENTRANCE GUEST
  • SKIP STREET LINE
TIP · 03UB-NYC-138
LOCAL TIP.

JFK via yellow cab through the Battery Tunnel and BQE is 40 to 55 minutes and $75 to $90. For coffee walk two blocks to La Colombe on Church Street. For dinner Frenchette and Bubby's are both under five minutes on foot and book two weeks out.


  • 55 MIN FROM JFK
  • LA COLOMBE TWO BLOCKS
  • FRENCHETTE FIVE MIN

The Roxy easily passes that test. Beyond being a place to stay in Tribeca—one that manages to be swanky but not pretentious or intimidating—it's a place to go in Tribeca.

Time Out New York, on The Roxy Hotel · from the case file
§ 14 · DEMAND SIGNALS
Where it
stands.
#27 OF 85 · NEW YORK CITY
#27IN NEW YORK CITY · OF 85
#159GLOBALLY · OF 437
DOMINANT ON SEARCH · STRONG ON CRITICS · FIRM ON BOOKING
INSTAGRAM DEMAND
29K
QUIET
TOP 94% · followers on file
SEARCH DEMAND
33K
DOMINANT
TOP 10% · monthly searches
CRITIC SCORE
8
STRONG
TOP 16% · reviews on file
BOOKING DIFFICULTY
55/100
FIRM
TOP 55% · availability pressure
GUEST SCORE
2/10
QUIET
TOP 100% · from guest reviews
VIRAL REACH
6/10
FIRM
TOP 57% · reach footprint
RANK + PERCENTILE COMPUTED LIVE · 437 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · DEMAND TRAJECTORY
Where the
demand's going.
45 READINGS

The real Instagram following over time, plus where this hotel sits for demand in New York City. Pick a range, toggle the lines. Followers are reach and demand, not engagement.

Instagram following
29,306
@theroxyhotelnyc
7-day
+30
+0.10%
28-day
+77
+0.26%
Read
Steady
UNBOOKABLE RANK#27#47Jun 22Jul 1Jul 10Jul 19
Followers are a reach and demand signal, not engagement. Rank and score move in steps, shifting only when the nightly re-score moves a property past another. Each line is drawn only where readings exist.
Standing#57 fastest-growing in New York City3#191 of 426 by followers
§ 18 · FILE CLOSED · UB-NYC-138
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct four to six weeks out for Tribeca Festival and September through December peaks. Skip the courtyard-facing rooms; they read dim against the Hudson Street facade bounce.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
§18.9 · THE RAW FILE

The numbers behind the tiers

The Roxy Hotel · SOURCE READINGS · REDACTED
Availability density · sampled
 
Monthly search volume · raw
 
TikTok hashtag views · raw
 
YouTube total views · raw
 
Send a Tip
Add to the dataset
COMING SOON
Set Alert
When availability opens
COMING SOON
Compare
Against peer set
§ 19 · ALSO ON FILE — NEW YORK CITY
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