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HomeUnited StatesNew York CitySoHo, NoHo & NolitaThe Roxy Hotel
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FILE
UB-NYC-138
SUBJECT
THE ROXY HOTEL
REGION
NEW YORK CITY
OPENED
2000
RENOVATED
2015
UPDATED
2026.06.03
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CASE FILE · SUBJECT PROFILE

The Roxy
Hotel.

HIGH · CONFIRMED
KEYS
201 rooms
PRICE
$$$$
OPENED
2000
RENOVATED
2015
DISTRICT
SoHo, NoHo & Nolita
RESTAURANT
Multiple
AIRPORT
JFK · 45 min
FEATURED IN 8 MAJOR PUBLICATIONS
The Roxy Hotel
EXHIBIT A · NYC · NORTH AMERICA
● LIVE · 29K
A GrandLife property in the old Tribeca Grand building with a basement jazz club and a screening roomEXHIBIT A
FEATURED IN 8 MAJOR PUBLICATIONS
ASSESSMENT
47
RANK#56of 88
UNBOOKABILITY · / 100
DEMAND
20
SCARCITY
60
CRITIC
70
SOCIAL
20
SEARCH
20
GUEST
100
DESK NOTE
The Roxy is a hotel built around a nightlife concept that has stayed current for 11 years, which in New York is close to a miracle. You book it when you want to stay somewhere that still has a cultural center of gravity. The room is the secondary asset. That is by design.
Filed by UB DESK · MENA
8 critic reviews
§ 01 · PHOTO ARCHIVE · EXHIBIT A
The evidence.
@THEROXYHOTELNYC · IG EVIDENCE
EX · A
FEED-NYC138 · @theroxyhotelnyc
§ 02 · CRITIC DOSSIER · 8 INDEXED
What they
filed.
4 / 8 · CONSENSUS TIER-1
EXHIBIT · F1
MICHELIN Guide
TIER-1 · MAJOR
2024
"Perfectly exemplifying this blend of high gloss and arty edge is the Roxy Hotel New York. Downtown funk comes in the form of the brick and iron facade, and that natural light can't…"
EX · F1READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F2
Condé Nast Traveler
TIER-1 · MAJOR
2024
"Right in the heart of New York's TriBeCa, this grown-up hotel is still family friendly with a screening room for all ages and access to the distractions of downtown Manhattan."
EX · F2READ SOURCE →
TIER-1 SOURCE
EXHIBIT · F3
Fodor's
TIER-2 · AUTH.
2024
"Formerly the Tribeca Grand, the Roxy is a stylish downtown property with an emphasis on art, music, and culture that has made it a neighborhood gathering place. It's home to The…"
EX · F3READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F4
The Hotel Guru
TIER-2 · AUTH.
2024
"Music industry and fashion people come, setting the tone. A small cinema in-house is often used for pre-release screenings. And there is a lot of live music in the public rooms.…"
EX · F4READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F5
Oyster
TIER-2 · AUTH.
2023
"Formerly known as the Tribeca Grand Hotel, the Roxy Hotel is a four-pearl, 201-room property right on the Avenue of the Americas, in the heart of Manhattan's TriBeCa neighborhood.…"
EX · F5READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F6
Frommer's
TIER-2 · AUTH.
2023
"Set on a triangular plot just south of SoHo, the decidedly retro brick-and-cast-iron exterior blends perfectly with the surrounding neighborhood. Set along open atrium-facing…"
EX · F6READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F7
Mr & Mrs Smith
TIER-2 · AUTH.
"The Roxy Hotel, in New York's buzzy Tribeca neighbourhood, is here to entertain. Music is its lifeblood, from the foot-tapping rhythms of basement jazz club the Django to the…"
EX · F7READ SOURCE →
TIER-2 SOURCE
EXHIBIT · F8
Time Out New York
TIER-3 · SPEC.
2016
"The Roxy easily passes that test. Beyond being a place to stay in Tribeca—one that manages to be swanky but not pretentious or intimidating—it's a place to go in Tribeca."
EX · F8READ SOURCE →
TIER-3 SOURCE
§ 03 · THE READ · ON & OFF BOOK
THE READ.
DESK ASSESSMENT · TWO ANGLES
THE OFFICIAL READ

Paul's and The Django both deliver. The cinema programming is a genuine amenity you can use three nights in a row. GrandLife runs this property with the same instinct that built SoHo Grand.

THE OFF-BOOK READ

Weekday afternoon in the Roxy Bar on the ground floor, before the evening crowd arrives, is one of the best quiet work spots in Tribeca. Order a coffee or a Negroni, take a table by the window, and watch Sixth Avenue traffic from the best remaining hotel lounge downtown.

§ 04 · ANGLES OF APPROACH · THREE
Three
angles.
REDACTIONS · 0
ANGLE · 01

A Jazz Club That Actually Books Jazz

The Django runs a nightly schedule of live performances in a Paris-boîte-inspired basement with exposed brick and two cocktail bars. The program is curated and the crowd is a mix of hotel guests and Tribeca residents who treat it as their local. Shows start around 7:30pm most nights.

FIELD · 001EX · A
ANGLE · 02

Paul's Is the Real Deal

Paul Sevigny is one of the actual characters of downtown New York nightlife, and Paul's Cocktail Lounge reflects that. The uniforms are designed by his sister Chloe. The cocktails come on silver trays. It is the kind of bar you go to for one drink and stay for three.

FIELD · 002EX · B
ANGLE · 03

A Screening Room That Runs Real Programming

The Roxy Cinema is a proper basement movie theater with repertory programming, new releases, and guest curators. Hotel guests get preferred access and the calendar is often more interesting than what the Angelika or IFC Center are running that week.

FIELD · 003EX · C
§ 05 · CAVEATS · FILED UNCLASSIFIED
Real
talk.
UNEDITED · DESK COMMENTARY
△ CAUTION · UNCLASSIFIED
△ CAUTION · UNCLASSIFIED
01POINT · SCALE

201 rooms in former 1999 Tribeca Grand building, GrandLife 2014 renovation. Some categories show 2014 refresh rather than full 2024 rebuild. Programming runs later than restaurant: that's the design.

02POINT · AUDIENCE

No published Instagram signal. The Django basement jazz club (Natasha David vaulted-brick) plus Paul's Cocktail Lounge (Chloe Sevigny uniforms for brother Paul) plus Roxy Cinema independent programming pull music/film/nightlife-priority travellers. Hotel built around nightlife concept.

03POINT · VARIANCE

201 rooms: deluxe King floor 6+ Church Street side (tallest ceilings, best corner geometry from original GrandLife spec, morning light not bouncing off Hudson Street facade). Avoid courtyard-facing (dim).

04POINT · COMPETITION

At $$$$ in Tribeca, Roxy competes with Walker Tribeca and Greenwich. Wins on The Django jazz club + Paul's lounge + Roxy Cinema 11-year-current cultural-center-of-gravity, not on Locanda Verde or Greenwich owner-management.

§ 06 · WHERE IT SITS · PROXIMITY
The ground,
mapped.
3 ANCHORS · ON FOOT
COORDINATES
40.7194° N · 74.0049° W
DISTRICT
SoHo, NoHo & Nolita
REGION
New York City
NEAREST AIRPORT
JFK · 45 min
FIELD BRIEF · PROXIMITY
AnchorOn footDistance
Ghostbusters Headquarters· Tourist Attraction2 min148m
Sloomoo Institute· Tourist Attraction5 min435m
Whole Foods Market· Market9 min696m
PROXIMITY PLAN · ON FOOT
CULTURAL ANCHORS · WALKING DISTANCE
§ 07 · SUBJECT BRIEF · FIELD NOTE N°138
On the
record.
1 MIN BRIEFING · LAST AMENDED 2026.05.17
FOUNDED
2000
RENOVATED
2015
KEYS
201 ROOMS
TIER
HIGH
AIRPORT
JFK · 45M
INSTAGRAM
29K
DISTRICT
SOHO, NOHO & NOLITA
◉ FILED · UB-NYC-138
DOSSIER-OPEN
SUBJECT · THE ROXY HOTEL
SOHO, NOHO & NOLITA · NEW YORK CITY
CLEARANCE · PUBLIC
¶ SUBJECT BRIEF · OPEN FILE

The Roxy lives in the old Tribeca Grand building at 2 Sixth Avenue, and it is the only hotel in New York where the programming runs later than the restaurant. Opened in its current form in 2014 after a major renovation by GrandLife Hotels, the 201-room property leans entirely into music and film.

Downstairs is The Django, a basement jazz club with vaulted ceilings, exposed brick, and a nightly lineup built by mixologist Natasha David. Paul's Cocktail Lounge on the ground floor has uniforms designed by Chloe Sevigny for her brother Paul, a genuine New York scene fixture. The Roxy Cinema runs a programming calendar most independent theaters envy. Rooms are comfortable. The point is what happens outside them.

EOF · SUBJECT BRIEF— THE EDITORS, UB DESK
§ 09 · TRANSMISSION LOG · CHATTER
What came
across the wire.
8 ENTRIES · ROLLING 90-DAY
TIMESTAMPCHANNELENTRY
2026.04.14 · 11:54ZPRESSMr & Mrs Smith review filed
2026.04.14 · 07:15ZSYSTEMAdded to Unbookable index
2024.01.01 · 00:00ZPRESSMICHELIN Guide review filed
2024.01.01 · 00:00ZPRESSFodor's review filed
2024.01.01 · 00:00ZPRESSThe Hotel Guru review filed
2024.01.01 · 00:00ZPRESSCondé Nast Traveler review filed
2023.01.01 · 00:00ZPRESSOyster review filed
2023.01.01 · 00:00ZPRESSFrommer's review filed
ROLLING LOG · LATEST 5-8 SHOWN · RETAINED 90 DAYS
§ 10 · CONDITIONS REPORT · CLIMATE & DEMAND
On the
ground.
12-MO WEATHER RECORD · DEMAND CYCLE
NEW YORK CITY · SEASON CYCLE

Late April–early May beats Met Gala. First two weeks of September beat UNGA. Anything SepDec needs 60–90 days of lead time.

TOURIST DEMAND BY MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
LowShoulderPeak
WEATHER IN NEW YORK CITY
101010121111131110109114°5°9°15°21°26°29°28°25°19°12°7°JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
RAIN · DAYS/MOAVG HIGH · °C
JAN-FEBLowCold value window

Demand drops to 45-50 across January and February as overnight lows fall to -4°C and Manhattan visitors thin out for the post-NYE stretch. NYC Restaurant Week in January and NY Fashion Week (Fall/Winter) in February provide cultural anchors, but the broader calendar runs unusually soft for a major destination. Hotel rates fall noticeably below peak across most categories, and properties that rarely discount run winter promotions during NYC Hotel Week in mid-January. For travelers tolerant of single-digit cold and willing to layer, this is when New York runs as a working city without the visitor compression of every other month.

MAR-APRShoulderSpring transition

Demand climbs from 60 in March to 75 in April as temperatures rise from 9°C to 15°C and outdoor New York becomes physically possible again. The St. Patrick''s Day Parade (March 17) compresses Midtown for a day; Easter weekend and MLB Opening Day drive booking pressure across Manhattan and Brooklyn in April. Lead times for Very High-tier properties (Baccarat, The Bowery Hotel, Wythe Hotel) sit at 3-4 weeks outside the parade and Easter compression dates. April second half is where temperature, daylight and pricing align before the Met Gala / Memorial Day events trigger May''s peak structure.

MAY-JUNPeakEvent-driven spring peak

Demand jumps to 90 in May and 85 in June, driven by an event calendar that compresses inventory across distinct one-week windows rather than spreading evenly. May compresses around Met Gala, Frieze NY and Memorial Day weekend; June stacks NYC Pride, Tribeca Festival and Tony Awards in the back half. Temperatures climb from 21°C in May to 26°C in June, before the July humidity locks in across Manhattan and the East Coast. Lead times for Very High-tier properties (Baccarat, The Twenty Two, Gansevoort) tighten to 6-8 weeks during event compression weeks and 3-4 weeks otherwise.

JULShoulderSummer heat dip

July demand drops to 65 as Manhattan residents flee the city for the Hamptons, Hudson Valley and the Jersey Shore, opening inventory across central neighborhoods. Highs hit 29°C with 20°C overnight lows, with humidity and 13 rain days producing reliable afternoon thunderstorms across Manhattan. Independence Day week pulls one short demand spike (fireworks over the East River, July 4 weekend), but the broader month runs as a value window for non-residents. Wildflower Farms (Auberge, Hudson Valley) and Wythe Hotel (Williamsburg) absorb spillover travelers seeking summer atmosphere with lower August-style booking pressure.

AUGLowSummer slump

August demand bottoms at 55, the softest reading for any month outside February, as the city empties of residents and business travel pauses. Highs hold at 28°C, similar to July, but the absence of resident and business demand opens the cleanest direct-channel inventory window since February. US Open Tennis begins in the last 10 days of the month and pulls demand into Queens (Flushing Meadows) and Midtown hotels with USTA partnerships. Outside the US Open weeks, August reads as a value window for travelers willing to work around the heat-and-humidity combination.

SEPPeakAnnual maximum

September is the year's annual peak at demand 100, driven by the simultaneous arrival of UN General Assembly and NY Fashion Week into the same compressed two-week window. Midtown specifically locks down as UN diplomatic delegations, security shutdowns and Fashion Week buyers converge; Baccarat, The St. Regis and The Twenty Two require 8-12 weeks of lead time. Highs hit 25°C with 10 rain days, physically agreeable for outdoor Manhattan activity, but the booking pressure cancels the comfort entirely. First two weeks of September (before UNGA) are the only soft window: late August into early September captures fall weather without the diplomatic-event compression.

OCTPeakFoliage and Comic Con

October demand stays at 90 as Hudson Valley foliage pulls weekend trips upstate and NY Comic Con (mid-month) compresses Midtown across a four-day stretch. Highs drop to 19°C and rain holds at 10 days, the autumn weather window that foliage-trip operators and Hudson Valley packages plan around. Booking discipline matches September''s: 60-90 days lead time at Very High-tier, longer for Comic Con weekend specifically (Wythe Hotel and Brooklyn properties absorb adjacent demand). Wildflower Farms in Hudson Valley peaks here as the foliage destination of choice for travelers blending NYC and upstate; book by August.

NOV-DECPeakHoliday corridor

November holds demand at 80 with NYC Marathon and Thanksgiving Day Parade, and December climbs to 95 on Rockefeller Tree, holiday markets and NYE pressure. The corridor compresses inventory across all sub-regions, but Midtown specifically locks down for Rockefeller Tree visitors, Times Square holiday-window shoppers and NYE pressure. Lead times extend to 60-90 days minimum at Very High-tier; The Bowery Hotel and Ace Hotel see 4-month leads on the week between Christmas and NYE specifically. Overnight lows hit 0°C in December with single-digit daytime, but the festive infrastructure (markets, lights, store windows) is the explicit draw.

§ 11 · LEAD-TIME INTEL · ENTRY WINDOW
Plan the
approach.
DEMAND CYCLE · BOOKING-LEAD INDEX
HIGHTHE ROXY HOTEL

Book 4-6 weeks ahead for Tribeca Festival and Sep-Dec peaks; weekday stays usually open inside two weeks.

DESTINATION DEMAND · 12-MONTH
PROPERTY PRESSURE · AWAITING DATA
PEAKHIGHSHOULDERLOWOFF
NOW
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
PEAKHIGHSHOULDERLOWOFF
CHECK AVAILABILITY
§ 12 · KNOWN OPERATIVES · 3 FIELD NOTES
Tradecraft
briefing.
3 OF 3 · DESK-VERIFIED
OPERATIVE · 01UB-NYC-138
BEST ROOM.

Request a Deluxe King on floor 6 or higher on the Church Street side. You get the tallest ceilings, the best corner geometry from the original GrandLife room spec, and morning light that does not bounce off the Hudson Street facade across the way. Avoid the courtyard-facing rooms which feel dim.


  • DELUXE KING 6TH+ CHURCH
  • TALLEST CEILINGS
  • ORIGINAL GRANDLIFE GEOMETRY
OPERATIVE · 02UB-NYC-138
THE WORKAROUND.

The Django does not sell seats in advance for most nights. Show up at 7pm and claim a table before the 8pm crowd. Hotel guests get priority through the lobby entrance without waiting with the street line, which is where the wait gets long.


  • DJANGO 7PM ARRIVAL
  • LOBBY ENTRANCE GUEST
  • SKIP STREET LINE
OPERATIVE · 03UB-NYC-138
LOCAL TIP.

JFK via yellow cab through the Battery Tunnel and BQE is 40 to 55 minutes and $75 to $90. For coffee walk two blocks to La Colombe on Church Street. For dinner Frenchette and Bubby's are both under five minutes on foot and book two weeks out.


  • 55 MIN FROM JFK
  • LA COLOMBE TWO BLOCKS
  • FRENCHETTE FIVE MIN
§ 14 · DEMAND INTELLIGENCE · THE SIGNALS
What the
signals say.
4 OF 9 SIGNALS · LIVE · REFRESHED 1D AGO
DOMINANT ON GUESTS · STRONG ON CRITICS · FIRM ON BOOKING
INSTAGRAM DEMAND
29K
QUIET
followers on file
CRITIC CITATIONS
8
STRONG
reviews on file
BOOKING DIFFICULTY
55/100
FIRM
availability pressure
GUEST SCORE
10.0/10
DOMINANT
from guest reviews
§ 15 · COMPARATIVE ASSESSMENT · 6 DIMENSIONS
How it
stacks up.
#56 OF 88 · NEW YORK CITY
#56IN NEW YORK CITY · OF 88
#236GLOBALLY · OF 405
Room Demand
2/10
TOP 86%
Booking Difficulty
6/10
TOP 57%
Search Demand
2/10
TOP 92%
Critic Score
7/10
TOP 37%
Guest Score
10/10
TOP 6%
Viral Reach
2/10
TOP 94%
PERCENTILE COMPUTED LIVE · 405 ACTIVE PROPERTIESMETHODOLOGY · /HOW-WE-RANK
§ 19.7 · SIGNAL MONITORING · PAST MONTH
Signals
holding.
18 SNAPSHOTS · DAY 18
Composite Unbookable Score · 17-day trace
47 0from 47
Room Demand
2 0
Booking Difficulty
6 0
Search Demand
2 0
Critic Score
7 0
Guest Score
10 0
Viral Reach
2 0

Signal stable — composite holding within ±2 points over 17 days (currently 47). No single dimension moved more than the rest.

§ 18 · FILE CLOSED · UB-NYC-138
Final
assessment.
CONFIRMEDDESK SIGN-OFF

File closes at HIGH. Book direct four to six weeks out for Tribeca Festival and September through December peaks. Skip the courtyard-facing rooms; they read dim against the Hudson Street facade bounce.

FILED BY V. BRANSON · UB DESK · NEW YORK CITY · 2026-05-17
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§ 19 · ALSO ON FILE — NEW YORK CITY
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